Digital Marketer

Marketing - Bolton, North West

Ref: 520Tuesday 6 December 2022

£27,000

A highly successful and very well-established legal firm with multiple offices across North Manchester are looking for an experienced Digital Marketer. Based at the Bolton office, you will cover all the digital marketing across their three North Manchester offices. This is an office-based role working 35 hours per week Monday – Friday.

THE JOB:

Working within an experienced Law Firm, you will be reaching out to their new and existing clients, whilst working with the Directors and external Consultants to grow the brand and to showcase the outstanding services the firm offers.

As Digital Marketer your responsibilities will include:

  • To plan, implement and deliver activity across various digital marketing channels
  • Plan and deliver digital marketing campaigns and automated funnel processes
  • Work across all departments to plan and implement a full range of digital content and be familiar with Active Campaigns
  • You will execute an integrated mix of email, direct mail, digital, lead-nurturing and content marketing campaigns for lead generation, including emails, landing pages, calls-to-action and content
  • Development of online lead generation strategies including taking the lead on our digital advertising activity on various platforms
  • Deliver a seamless online experience for clients
  • Analyse channel performance on a regular basis including reporting and spotting opportunities for improvement
  • Work with the wider teams to ensure digital content and tone voice is on brand and is generating relevant traffic
  • Implementation of multi-channel digital conversion strategies
  • Writing and designing marketing and promotional material for a variety of audiences
  • Engaging with the team to develop relevant content and creating related social graphics and material to support key topics and promotional activity
  • Updating WordPress websites and managing firmwide mailing lists, ensuring the main website is constantly updated
  • Creating and writing the quarterly newsletter, liaising with HR and other staff to ensure news is included and shared

THE PERSON:

  • Educated to degree level (Marketing and/or Digital Marketing) or equivalent qualification or work experience in a relevant area
  • Will have significant experience of managing digital marketing campaigns and can produce clear evidence of successful campaigns that you have implemented and managed including where appropriate the meeting of targets and conversion data
  • Demonstrated success in building brand presence online, preferably within a professional service environment but this is not essential
  • Excellent organisational, interpersonal and communication skills
  • Strong writing skills, proof reading and editorial skills with a good eye for detail
  • Astute and articulate with strong analytical and ICT skills
  • Ability to work on multiple projects at the same time
  • Ability to work as part of a team and individually
  • Excellent time management and prioritisation skills

THE BENEFITS:

  • An office-based role Monday -Friday working 35 hours per week
  • A modern, friendly, and relaxed working environment
  • 25 days holiday + bank holidays + your birthday
  • An attendance bonus
  • Company pension scheme


 

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